The 5 Keyword Slots on a Coupang Listing: How to Spend Them

Think in slots, not in one big keyword pile

Most non-Korean sellers treat Coupang like Amazon: cram everything into the title, add a few backend terms, done. Coupang doesn't reward that. Its search index pulls from several separate fields, each with different weight, different character limits, and — critically — different tolerance for repetition. A keyword indexed in one slot generally doesn't need to be repeated in another, and repeating it can actively hurt you by triggering spam filters or making your displayed title unreadable to shoppers.

The five slots, in the order most sellers should prioritize them:

1) 노출상품명 (displayed product name) · 2) 검색어 (search keyword tags) · 3) 카테고리 + 검색 필터 속성 (category and search filter attributes) · 4) 옵션명 (option/variant names) · 5) 상세페이지 및 브랜드·모델 필드 (detail page plus brand and model fields).

Below is how to budget your keyword list across all five. The core rule: each keyword gets one home. Pick the strongest slot for it and don't spend it twice.