COUPANG KEYWORD REPORT
Selling shampoo (샴푸) on Coupang: competition, prices & top products
Direct answer
샴푸 means "shampoo", and it carries an A demand grade on Coupang with 35 organic listings on the first result set. Prices run from ₩240 to ₩30,800, with most top-10 items clustering in the ₩6,000–₩17,000 range for 750ml–1.5L bottles and multi-packs. The top 10 currently show 0 average reviews, so ranking positions are held by brand recognition and bundle value rather than accumulated review counts.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 샴푸
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 헤드앤숄더 토탈 솔루션 가려운 두피 케어 샴푸, 1.2L, 1개 | ₩13,040 | 0 | 100,359* |
| #2 | 엘라스틴 프로틴클리닉 10000 단백질 고영양 샴푸 플로럴 머스크 향, 1L, | ₩16,510 | 0 | 39,904* |
| #3 | 케라시스 퍼퓸 샴푸 바이올렛 로즈, 1L, 3개 | ₩240 | 0 | 10,268* |
| #4 | 케라시스 퍼퓸 샴푸 러블리 앤 로맨틱향, 980ml, 3개 | ₩17,120 | 0 | 19,058* |
| #5 | 케라시스 데일리 두피 케어 샴푸, 1.5L, 2개 | ₩13,100 | 0 | 6,976* |
| #6 | 케라시스 데미지 클리닉 단백질 샴푸, 980ml, 1개 | ₩6,110 | 0 | 24,883* |
| #7 | 밀크바오밥 샴푸 화이트머스크향, 1L, 1개 | ₩12,900 | 0 | 13,765* |
| #8 | 팬틴 극손상케어 샴푸 프루티 플로럴, 750ml, 1개 | ₩8,620 | 0 | 31,431* |
| #9 | 밀크바오밥 샴푸 베이비파우더향, 1L, 1개 | ₩12,900 | 0 | 5,562* |
| #10 | 아브카 비오틴 앤 맥주효모 모근강화 탈모증상완화 샴푸, 1개, 1L | ₩10,400 | 0 | 641* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is the 샴푸 keyword on Coupang?
With 35 organic listings and an A demand grade, it is a high-demand head term dominated by established brands such as Kerasys, Elastine, Head & Shoulders, Pantene and Milk Baobab.
What price should I set for a shampoo listing?
The measured band is ₩240 to ₩30,800. Top-10 mainstream bottles sit around ₩6,110 to ₩17,120, so pricing a 1L bottle inside that range keeps you comparable to the current leaders.
Can a new seller break into the top 10?
Average reviews across the top 10 are 0, which means review volume is not the barrier here; differentiating on size, bundle count (2-3 packs are common) and scent or scalp-care positioning is the more practical entry route.
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