COUPANG KEYWORD REPORT
Selling fish cutlets (생선까스) on Coupang: competition, prices & top products
Direct answer
생선까스 means 'fish cutlet' — breaded, fried white-fish fillets sold frozen. On Coupang the keyword returns 38 organic listings priced between ₩3,600 and ₩23,790, with top-10 products averaging 3,032 reviews, which points to steady household demand at a B demand grade. The leaders are 1kg–1.2kg frozen bulk packs from cod, pollock or flounder, typically landing in the ₩7,000–₩15,600 range.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 생선까스
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 대구생선까스 (냉동), 1kg, 1개 | ₩9,160 | 3,865 | 8,745* |
| #2 | 겉바속촉 냉동 생선까스 1kg(20입), 1팩, 1개 | ₩7,940 | 653 | 339* |
| #3 | 한성 흰살생선까스 1.2kg, 1개 | ₩12,100 | 1,834 | 227* |
| #4 | 흰살 생선까스 (냉동), 1kg, 1개 | ₩7,430 | 3,181 | 7,005* |
| #5 | 해물총각 생선까스 50개, 2.5kg, 1개 | ₩14,360 | 1,380 | 791* |
| #6 | 어장금 가자미살 생선까스 (냉동), 500g, 1개 | ₩15,600 | 3,981 | 1,815* |
| #7 | 세미원 생선까스 (냉동), 1.2kg, 1개 | ₩10,690 | 4,573 | 1,125* |
| #8 | 대구 생선까스 20ea (냉동), 1.2kg, 1개 | ₩15,450 | 1,806 | 555* |
| #9 | 곰곰 에어프라이어용 미니 생선까스(냉동), 500g, 1개 | ₩10,550 | 8,584 | 2,595* |
| #10 | 한성기업 명태 흰살 생선까스 (냉동), 1.2kg, 1개 | ₩13,000 | 468 | 1,545* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is the 생선까스 keyword on Coupang?
With only 38 organic listings it is a narrow field, but the top 10 average 3,032 reviews — including one air-fryer mini cutlet pack at 8,584 reviews — so incumbents have deep review moats even though the listing count is low.
What price should I set for a fish cutlet listing?
The observed band runs ₩3,600 to ₩23,790. Best sellers cluster around ₩7,430–₩15,600 for 500g–2.5kg frozen packs, so a 1kg pack near ₩8,000–₩12,000 sits where most demand is concentrated.
Which product formats are winning?
Frozen (냉동) bulk packs dominate: 1kg and 1.2kg white-fish cutlets, cod and pollock versions, a 2.5kg 50-piece foodservice pack at ₩14,360, and a 500g air-fryer-friendly mini format that leads the category on reviews.
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