COUPANG KEYWORD REPORT
Selling hair essence on Coupang: competition, prices & top products
Direct answer
헤어에센스 means "hair essence" or hair serum, and it is a grade A demand keyword on Coupang with 38 organic listings. Prices run from ₩3,500 to ₩35,100, while the top 10 results average 27,763 reviews — the #1 listing, Mise en Scène Perfect Original Hair Serum 80ml at ₩8,500, alone has 98,479 reviews. Entry is possible but incumbent review moats are deep, so newcomers usually need a clear format, scent or ingredient angle rather than a price fight.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 헤어에센스
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 미쟝센 퍼펙트 오리지널 헤어 세럼, 80ml, 1개 | ₩8,500 | 98,479 | 29,097* |
| #2 | 미쟝센 퍼펙트 베이스업 헤어 에센스, 200ml, 1개 | ₩8,000 | 21,197 | 7,991* |
| #3 | 실크테라피 오리지널 라이트 헤어에센스, 130ml, 1개 | ₩16,680 | 18,800 | 16,838* |
| #4 | 미쟝센 컬링 에센스 2X 볼륨 컬 크림, 150ml, 1개 | ₩6,140 | 48,386 | 37,983* |
| #5 | 케라시스 케라마이드 익스트림데미지 헤어세럼, 70ml, 1개 | ₩6,200 | 22,453 | 8,570* |
| #6 | 쿤달 울트라 세럼 헤어 에센스 베이비파우더향, 100ml, 2개 | ₩16,500 | 30,723 | 3,361* |
| #7 | 케라시스 어드밴스드 케라마이드 극손상 리치 헤어 세럼, 70ml, 1개 | ₩6,750 | 2,326 | 770* |
| #8 | 라입 어드밴스드 2X 아르간오일 헤어에센스, 1개, 100ml | ₩11,920 | 14,138 | 20,739* |
| #9 | 비바스 맥주효모 2X 스타일링 컬링 헤어에센스, 150ml, 2개 | ₩12,800 | 20,516 | 13,988* |
| #10 | 모로칸오일 트리트먼트 모든 모발용, 50ml, 1개 | ₩35,100 | 620 | 720* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How hard is it to rank for 헤어에센스 on Coupang?
Hard. Only 38 organic listings compete, but the top 10 average 27,763 reviews and the leader holds 98,479, so review volume — not listing count — is the real barrier.
What price should I set for a hair essence?
The observed band is ₩3,500–₩35,100. Most high-review winners cluster in the ₩6,000–₩17,000 range (e.g. ₩8,500 and ₩8,000 for the top two), while premium imports like Moroccanoil 50ml sit at ₩35,100 with far fewer reviews (620).
Is there room for a new or imported brand?
Yes, at the premium end. Korean mass brands such as Mise en Scène, Kerasys, Kundal and Silk Therapy dominate the value tier, but the ₩35,100 Moroccanoil listing ranks top 10 with just 620 reviews, suggesting differentiated imports can break in without matching mass-market review counts.
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