COUPANG KEYWORD REPORT
Selling cat litter on Coupang: competition, prices & top products
Direct answer
고양이모래 means "cat litter" and is a grade A demand keyword on Coupang, with 32 organic listings competing in a price band of ₩2,230 to ₩46,300. The top 10 results average 27,940 reviews, and the #1 listing — a tofu litter multi-pack at ₩26,990 — holds 141,133 reviews, so review depth, not listing count, is the real barrier. Most winners are clumping bentonite or tofu multi-packs priced between roughly ₩8,870 and ₩35,180.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 고양이모래
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 탐사 고양이 두부모래 7L (약 2.8 kg), 6개, 오리지널 | ₩26,990 | 141,133 | 32,704* |
| #2 | 블루펫 응고형 벤토나이트 고양이 모래, 10L, 3개, 무향 | ₩17,700 | 8,071 | 11,368* |
| #3 | 에버크린 ES 언센티드 고양이 모래, 19kg, 1개, 무향 | ₩35,180 | 27,138 | 11,831* |
| #4 | THE 먼지없는 벤토나이트 고양이모래 18kg, 무향, 1개, 30L | ₩18,800 | 1,467 | 3,279* |
| #5 | 씨엔앨라이프 응고형 벤토나이트 고양이 모래, 4L, 3kg, 6개, 오리지널 | ₩11,970 | 7,853 | 4,743* |
| #6 | 캣토리 응고형 고양이 모래, 5L, 4개, 무향 | ₩12,920 | 52,144 | 4,234* |
| #7 | 블루펫 먼지없는 벤토나이트 고양이 모래, 6kg, 3개, 무향 | ₩17,700 | 1,399 | 3,594* |
| #8 | 구구펫 고양이 베이직 프리미엄 벤토나이트 모래, 베이비파우더, 2개, 11L | ₩8,870 | 156 | 612* |
| #9 | 탐사 벤토나이트 응고형 고양이 모래, 5L, 4개, 라벤더향 | ₩12,270 | 36,708 | 19,020* |
| #10 | 닥터펠리스 응고형 카사벤토 펠리스 샌드 마스터 고양이 모래, 8.3kg, 1개, | ₩31,400 | 3,339 | 3,391* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 고양이모래 too competitive for a new seller?
Only 32 organic listings appear, which is thin, but the top 10 average 27,940 reviews and the leader has 141,133 — entrenched review moats make page-one entry slow without ads or a differentiated format.
What price should I set for cat litter on Coupang?
The observed band runs ₩2,230 to ₩46,300, while the top 10 cluster between ₩8,870 and ₩35,180. Multi-pack bundles in the ₩12,000–₩18,000 range are the most common shopper entry point.
Which product types sell best in this keyword?
Clumping bentonite dominates the top 10, usually unscented and sold as 3–6 unit bundles; tofu litter takes the #1 spot at ₩26,990, and low-dust claims appear repeatedly in winning titles.
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