COUPANG KEYWORD REPORT
Selling rice 10kg (쌀10kg) on Coupang: competition, prices & top products
Direct answer
쌀10kg means "rice 10kg" and is a demand grade A keyword on Coupang with 47 organic listings and prices between ₩21,900 and ₩52,000. The top 10 results average 131,223 reviews, with the leader 곰곰 소중한 우리쌀 at ₩34,990 and 616,520 reviews, so review equity — not price — is the main barrier. Most winners cluster around ₩30,000–₩37,000 for premium-grade domestic white rice.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 쌀10kg
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 곰곰 소중한 우리쌀, 10kg, 1개, 상등급 | ₩34,990 | 616,520 | 161,820* |
| #2 | 예천군농협 예담진미 영호진미쌀 상등급, 10kg, 1개 | ₩31,290 | 14,537 | 46,440* |
| #3 | 청원생명농협 왕의밥상 백미 상등급, 10kg, 1개 | ₩36,900 | 258,354 | 109,080* |
| #4 | 해나루 당진 삼광쌀 백미, 상등급, 10kg, 1개 | ₩32,900 | 45,798 | 16,200* |
| #5 | 운주 하루애한끼 경기미쌀 상등급, 10kg, 1개 | ₩32,900 | 3,549 | 11,685* |
| #6 | 창녕군농협 억만금 황금 메뚜기쌀 상등급, 10kg, 1개 | ₩35,900 | 285,043 | 50,700* |
| #7 | 집밥 백미 쌀 2025년산, 10kg, 1개, 등 외 | ₩29,900 | 8,908 | 14,640* |
| #8 | 모가농협 씻어나온 임금님표 이천쌀 특등급, 10kg, 1개 | ₩42,900 | 78,989 | 43,440* |
| #9 | 밥선생 경기미 백미 상등급, 1개 | ₩21,900 | 481 | 4,200* |
| #10 | 흥양농협 2026년산 햅쌀 메뚜기쌀 백미 상등급, 10kg, 1개 | ₩34,900 | 57 | 855* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 쌀10kg a realistic keyword for a cross-border seller?
It is demand grade A with only 47 organic listings, but the top 10 average 131,223 reviews and the leader holds 616,520, so displacing incumbents is very hard. Staple rice is also a domestic-origin, heavy-freight category, which makes cross-border economics difficult.
What price should I target?
The band runs ₩21,900 to ₩52,000. Top sellers sit mostly between ₩29,900 and ₩36,900, with a premium tier such as the 특등급 이천쌀 at ₩42,900 and an entry option at ₩21,900.
What differentiates the top listings?
Almost all top 10 items are 상등급 (premium grade) or 특등급 white rice, often sold under regional agricultural cooperative names, with harvest-year and pre-washed claims. Named origin and grade are the key trust signals buyers scan for.
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