COUPANG KEYWORD REPORT
Selling LED room ceiling lights on Coupang: competition, prices & top products
Direct answer
led방등 means "LED room ceiling light" and is a grade A demand keyword on Coupang, with 47 organic listings competing for the first page. Prices run from ₩7,300 to ₩39,000, and the top 10 products average 3,942 reviews — led by a 60W flicker-free DC-type fixture at ₩11,160 with 18,560 reviews. Entry is possible, but you will be competing against deeply reviewed incumbents clustered around the ₩10,000–₩25,000 band.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for led방등
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 케이시조명 LED 방등 전등 60W 플리커프리 DC타입, 화이트 | ₩11,160 | 18,560 | 18,929* |
| #2 | 삼성 LED칩 뉴 시스템 리모컨 방등 조명 플리커프리 60W (설치설명서 포함) | ₩23,500 | 918 | 536* |
| #3 | 원하 삼성 칩셋 플리커프리 LED 정사각 심플 천장등, 화이트 + 주광색 | ₩11,900 | 11,758 | 6,076* |
| #4 | LED 심플 방등 천장등 전등 60W 오스람칩 플리커프리 DC타입 AS 2년 국 | ₩19,900 | 766 | 404* |
| #5 | ams 오스람 LED 시스템 방등 60W, 주광색 | ₩34,900 | 4,934 | 1,243* |
| #6 | 오스람 LED 60W 플리커프리 사각 방등, 화이트 + 주광색 | ₩12,900 | 305 | 704* |
| #7 | 멜리빙 LED 등기구 고정형 60W 슬림 시스템 직결형 방등, 화이트 + 주광색 | ₩10,400 | 1,797 | 3,934* |
| #8 | 오스람 LED 국내생산 초슬림 엣지 KC인증 플리커프리 사각방등 60W 주광색 | ₩20,000 | 254 | 1,315* |
| #9 | 국내생산 LED 방등 50W 리모컨 삼성칩 밝기조절 플리커프리 (설치설명서 포함 | ₩21,000 | 19 | 234* |
| #10 | 금호AD 오스람 칩 LED 방등 60W LED등 거실등 전등교체 플리커프리, 주 | ₩13,900 | 110 | 2,060* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is led방등 on Coupang?
There are only 47 organic listings, which is a modest count, but review depth is the real barrier: the top 10 average 3,942 reviews and two listings exceed 11,000, so new entrants need aggressive pricing or a clear spec advantage.
What price should I list an LED room ceiling light at?
The observed band is ₩7,300 to ₩39,000. Most top sellers sit between ₩10,400 and ₩23,500, with premium system-type fixtures reaching ₩34,900, so pricing near the low-to-mid teens of thousands of won matches the best-selling cluster.
What product features matter in this category?
Nearly every top listing advertises flicker-free (플리커프리) operation and 60W output, with branded chips (Samsung, Osram) and DC-type or remote-controlled variants used as differentiators. Korean electrical safety certification (KC) also appears in top listings and is essential for lighting imports.
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