COUPANG KEYWORD REPORT
Selling dog summer cushions on Coupang: competition, prices & top products
Direct answer
강아지 여름방석 means "dog summer cushion" — seasonal cooling mats and pads for pets. On Coupang the keyword returns 40 organic listings priced between ₩5,120 and ₩43,500, with the top 10 averaging 247 reviews and a demand grade of B. That combination of a shallow listing count and moderate review depth means a well-priced cooling mat in the ₩6,000–₩20,000 range can realistically reach page one.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 강아지 여름방석
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 페리페페 강아지 쿨매트 애견 냉감패드 강아지 여름방석, 1개, 그레이 | ₩26,800 | 210 | 147* |
| #2 | 파스텔펫 반려동물 파스텔 엠보 쿨 쿠션 방석, 옐로우, 1개 | ₩9,800 | 127 | 689* |
| #3 | 리빙스타일 시원한 냉감 강아지 쿨매트 여름 방석, 1개, 블루 | ₩6,900 | 145 | 454* |
| #4 | LINSHU 여름 냉감 강아지 쿨매트 분리 세탁 가능 펫 쇼파, 1개, 블루 | ₩19,800 | 502 | 541* |
| #5 | PAKCHOICE 여름 물범 쿨링 반려동물 쿠션 방석, 1개, 블루 | ₩17,900 | 62 | 59* |
| #6 | 반려동물 사계절 강아지 방석 쿠션 푹신한 편안한 소파 침대 애견 고양이 방석, | ₩19,710 | 156 | 200* |
| #7 | WHH 여름 시원함 오래 지속되는 강아지 쿨매트 고양이 방석, 1개, 블루 | ₩17,990 | 182 | 223* |
| #8 | 펠코스 강아지 쿨매트 방석 애견, 블루, 1개 | ₩5,800 | 172 | 288* |
| #9 | 강아지 쿨매트 반려동물 양면 방석 여름용 휴대용 냉감패드CWSDLAN0179, | ₩14,630 | 9 | 15* |
| #10 | 딩동펫 아이스 쿨링 방석, 그레이, 1개 | ₩17,900 | 907 | 74* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 강아지 여름방석 on Coupang?
Only 40 organic listings compete for this keyword, which is light by Coupang standards, but the top 10 average 247 reviews — so newcomers need review velocity more than sheer volume of rivals. Demand is graded B, meaning steady seasonal interest rather than a saturated evergreen category.
What price should I list at?
The measured band runs from ₩5,120 to ₩43,500. Most best-sellers cluster in the mid-teens to high-teens of thousands of won — for example the #1 result sits at ₩26,800 while budget winners like ₩5,800 and ₩6,900 mats also rank, so you can choose a low-price entry play or a premium multi-feature cushion.
What product features win in this niche?
The top listings are dominated by cooling mats and 냉감 (cold-touch) pads, with differentiators like removable/washable covers, double-sided use, and color options such as grey and blue. Review counts vary widely — from 9 up to 907 on the #10 item — showing that ranking here is driven by listing quality and seasonal timing as much as by review totals.
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