COUPANG KEYWORD REPORT
Selling air circulators on Coupang: competition, prices & top products
Direct answer
써큘레이터 means "air circulator" and is a grade A demand keyword on Coupang, with 47 organic listings competing on page one. Prices run from ₩490 to ₩110,600, while most leading models cluster around ₩20,000–₩33,000. The top 10 average 3,724 reviews, with leaders like 홈플래닛 and 아이리스 holding 8,000–12,000 reviews, so review depth is the main barrier to entry.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 써큘레이터
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 써큘레이터 21엽 무소음 리모콘 가정용 3D 저소음 선풍기 에어 서큘레이터 BL | ₩69,000 | 116 | 12* |
| #2 | 듀플렉스 스탠드형 서큘레이터, DPK-55CF | ₩490 | 8,437 | 1,589* |
| #3 | 홈플래닛 리모컨 스탠드형 서큘레이터, NDX2015RAH | ₩30,410 | 9,982 | 2,985* |
| #4 | 홈플래닛 리모컨 회전형 서큘레이터, NDX2215R | ₩29,990 | 1,655 | 1,272* |
| #5 | 듀플렉스 에어 서큘레이터, DP-24BF | ₩19,900 | 2,489 | 825* |
| #6 | 아이리스 저소음 컴팩트 에어 써큘레이터, PCF-HD15N(블랙) | ₩510 | 11,958 | 608* |
| #7 | Darlisex 써큘레이터 bldc 에어 서큘레이터 자동 회전 저소음 무선 가정 | ₩21,310 | 256 | 318* |
| #8 | 네오메타 15엽 팬큘레이터 써큘레이터 선풍기 저소음 리모컨, H1230R | ₩27,190 | 176 | 646* |
| #9 | 홈플래닛 리모컨 스탠드형 서큘레이터, DXH-S12R | ₩32,990 | 2,119 | 166* |
| #10 | 서큘레이터 스탠드 선풍기 리모컨 저소음 5단 풍속 자동회전 3단 높이 조절 54 | ₩28,900 | 57 | 379* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is the 써큘레이터 keyword on Coupang?
With only 47 organic listings the listing count is modest, but review depth is heavy: the top 10 average 3,724 reviews and three products exceed 8,000, so new sellers need review velocity rather than just more SKUs.
What price should I set for an air circulator?
The observed band is ₩490–₩110,600, but the best-selling remote-control stand models sit at roughly ₩20,000–₩33,000 (e.g. ₩30,410, ₩29,990, ₩28,900), making that range the realistic competitive zone.
Which product features are winning in this market?
Top listings repeatedly advertise low-noise/quiet operation, remote control, stand type, auto rotation and multi-blade designs — the #1 result is a 21-blade quiet remote model at ₩69,000, showing premium specs can also sell.
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