COUPANG KEYWORD REPORT
Selling pet training pads (배변패드) on Coupang: competition, prices & top products
Direct answer
배변패드 means pet training or potty pads, and it is a grade A demand keyword on Coupang with 26 organic listings. Prices span ₩320 to ₩44,990, and the top 10 results average 62,798 reviews — with leaders like 탐사 베이직 배변패드 (50 pads x4) at ₩44,990 with 228,015 reviews and 탐사 실속형 배변패드 (100 pads x2) at ₩12,000 with 170,261 reviews. Entry is possible on listing count, but review depth at the top is extremely high, so bulk pack sizing and price-per-pad are the main levers.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 배변패드
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 탐사 실속형 배변패드, 100개입, 2개 | ₩12,000 | 170,261 | 140,567* |
| #2 | 탐사 고흡수 든든패드 레몬향, 100개입, 1개 | ₩10,350 | 20,980 | 28,136* |
| #3 | 씨엔앨라이프 전국민 집사 배변패드, 4개, 100개입 | ₩19,880 | 9,946 | 6,753* |
| #4 | 포포몽 발도장 제로 배변패드, 50개입, 1개 | ₩10,900 | 2,062 | 5,062* |
| #5 | 탐사 배변패드 맥시, 60개입, 1개 | ₩24,800 | 24,435 | 6,032* |
| #6 | 두꺼운 반려동물 흡수 소변패드 훈련 매트, 1개, 100개입 | ₩14,880 | 3 | 35* |
| #7 | 페츠모아 냄새잡는 요술 배변패드 엣지 레몬향, 100개입, 3개 | ₩40,900 | 38,785 | 12,677* |
| #8 | 탐사 베이직 배변패드, 50개입, 4개 | ₩44,990 | 228,015 | 22,320* |
| #9 | 노마진 반려견 배변패드, 100개입, 1개 | ₩1,210 | 85,014 | 2,311* |
| #10 | 요요쉬 강아지 배변패드 와인 플로랄와인향, 50개입, 3개 | ₩31,600 | 48,488 | 16,978* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 배변패드 on Coupang?
Only 26 organic listings appear, which looks thin, but the top 10 average 62,798 reviews and the leader holds 228,015 — so the first page is dominated by entrenched, heavily reviewed brands rather than by sheer listing volume.
What price should I set for pet potty pads?
The observed band runs from ₩320 to ₩44,990. Common 100-count single packs sit near ₩10,350–₩14,880, multi-packs climb to ₩19,880–₩44,990, and there is a deep-discount play at ₩1,210 for a 100-count pack — so decide whether you compete on price-per-pad or on premium features like scent and absorbency.
What product angle works best for a cross-border seller here?
Top sellers differentiate on count-per-pack (50 vs 100), multi-pack bundles, and features such as high absorbency, odor control, and lemon or floral scents. Demand grade A supports volume, so a clearly specified bulk bundle with a competitive per-pad price is the most realistic entry point.
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