COUPANG KEYWORD REPORT
Selling hair dryers on Coupang: competition, prices & top products
Direct answer
헤어 드라이기 means "hair dryer," and it's an A-grade demand keyword on Coupang with 38 organic listings. Prices run from ₩12,900 to ₩78,800, but the top 10 cluster tightly between ₩19,900 and ₩37,900. Review counts are heavy — an average of 14,062 across the top 10, led by a ₩23,900 listing with 69,217 reviews — so entry requires either a sharp price or a clear product differentiator.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 헤어 드라이기
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | ₩23,900 | 69,217 | 20,221* | |
| #2 | ₩24,800 | 10,398 | 12,554* | |
| #3 | ₩25,900 | 27,749 | 9,610* | |
| #4 | ₩37,900 | 15,175 | 7,718* | |
| #5 | ₩27,900 | 1,415 | 6,949* | |
| #6 | ₩23,900 | 9,274 | 4,804* | |
| #7 | ₩20,800 | 794 | 2,193* | |
| #8 | ₩19,900 | 939 | 3,363* | |
| #9 | ₩30,900 | 5,615 | 7,287* | |
| #10 | ₩27,700 | 44 | 368* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
What price should I list a hair dryer at on Coupang?
The overall band is ₩12,900–₩78,800, but the top 10 sit between ₩19,900 and ₩37,900, with most winners in the ₩23,900–₩27,900 range. Pricing inside that band keeps you comparable to the best-selling listings.
How hard is it to compete in this keyword?
It's difficult on review depth. The top 10 average 14,062 reviews and the #1 product alone has 69,217, so new listings need aggressive review acquisition. That said, slots #7, #8 and #10 rank with 794, 939 and 44 reviews, showing newer entries can break in.
Is demand strong enough to justify entry?
Yes — the keyword carries an A demand grade, the highest tier, with only 38 organic listings competing. That combination of high demand and a limited listing count is favorable for a well-differentiated cross-border product.
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