COUPANG KEYWORD REPORT
Selling coffee sticks on Coupang: competition, prices & top products
Direct answer
커피스틱 ("coffee stick") is a grade-A demand keyword on Coupang with 38 organic listings and prices spanning ₩1,800 to ₩26,900. The search blends two product types: cheap disposable stirrer sticks (₩3,380–₩9,910 bulk packs) and branded instant stick coffee from Kanu, Ediya, Starbucks and Paik's Coffee, which dominate the top slots. With top-10 listings averaging 35,119 reviews — the leader alone holds 229,528 — review depth, not listing count, is the real barrier to entry.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 커피스틱
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 네이처컨테이너 벌크포장 커피스틱 블랙 15cm, 1000개입, 1개 | ₩6,550 | 1,793 | 1,454* |
| #2 | 이디야 아이스아메리카노 스틱커피, 1g, 100개입, 1개 | ₩11,000 | 12,098 | 10,702* |
| #3 | 블랙 커피스틱 핫커피 빨대 12cm 커피막대 스트로우, 1개 | ₩3,380 | 82 | 194* |
| #4 | 빽다방 아메리카노 스틱커피, 1.6g, 100개입, 1개 | ₩14,960 | 4,667 | 10,336* |
| #5 | 생활미소 커피스틱, 100개입, 5개 | ₩5,000 | 784 | 641* |
| #6 | 일회용 종이 커피 스틱 13cm 500pcs, 500개입, 1개 | ₩9,910 | 993 | 513* |
| #7 | 스타벅스 미디엄 로스트 아메리카노 원두커피믹스, 1.1g, 100개입, 1개 | ₩26,720 | 30,124 | 17,430* |
| #8 | 이디야 오리지널 아메리카노 원두커피믹스, 1g, 150개입, 1개 | ₩20,350 | 65,986 | 18,670* |
| #9 | 카누 아이스샷 아메리카노, 1.8g, 60개입, 1개 | ₩16,700 | 5,135 | 29,143* |
| #10 | 카누 마일드 로스트 아메리카노 미니 원두커피믹스, 900mg, 90개입, 1개 | ₩21,650 | 229,528 | 127,517* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 커피스틱 a crowded keyword on Coupang?
Only 38 organic listings compete, which is light on paper, but the top 10 average 35,119 reviews and the #1 result has 229,528 — so visible shelf space is locked up by entrenched brands rather than by listing volume.
What price should I set for a coffee stick listing?
The measured band runs ₩1,800 to ₩26,900. Disposable stirrer-stick bulk packs sit low (₩3,380–₩9,910), while branded instant stick coffee occupies ₩11,000–₩26,720, so pick your tier before pricing.
Where is the opening for a cross-border seller?
The branded instant-coffee side (Kanu, Ediya, Starbucks, Paik's) is essentially closed to newcomers given review counts in the tens of thousands. The stirrer/straw side is far shallower — #3 has just 82 reviews and #5 has 784 — making bulk disposable sticks the realistic entry point in this grade-A demand market.
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