COUPANG KEYWORD REPORT
Selling dog food (강아지사료) on Coupang: competition, prices & top products
Direct answer
강아지사료 means "dog food" and it is a grade A demand keyword on Coupang, with 38 organic listings competing on page one. Prices run from ₩7,320 to ₩62,000, and the top 10 products average 32,604 reviews each — the #1 result, a 3kg salmon dry food at ₩15,990, alone holds 71,410 reviews. That review depth means new sellers need a clear differentiator (function, protein, or bag size) rather than price alone.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 강아지사료
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 탐사 강아지 사료 연어 레시피, 3kg, 1개 | ₩15,990 | 71,410 | 91,736* |
| #2 | 도그랑 전연령 강아지 클래식 건식사료, 닭, 5kg, 1개 | ₩10,920 | 34,014 | 12,374* |
| #3 | ANF 전연령 독 식스프리 플러스 레드 건식사료, 소+연어, 5.6kg, 1개 | ₩48,990 | 20,908 | 9,826* |
| #4 | 잘먹잘싸 6free 강아지 사료, 연어, 2kg, 1개 | ₩17,800 | 43,783 | 16,345* |
| #5 | 닥터도비 강아지 기능성 사료, 뼈/관절강화, 5kg, 1개 | ₩26,080 | 32,377 | 9,321* |
| #6 | 하림펫푸드밥이보약 강아지 기능성 사료, 뼈/관절강화, 3.4kg, 1개 | ₩33,470 | 28,932 | 15,890* |
| #7 | 탐사 강아지 사료 치킨 레시피, 6kg, 1개, 닭 | ₩29,990 | 20,557 | 3,600* |
| #8 | 뉴트리나건강백서 전연령 강아지 기능성 사료, 뼈/관절강화, 3.9kg, 1개 | ₩34,710 | 37,052 | 13,211* |
| #9 | 하림펫푸드 어덜트 강아지 더리얼 그레인프리 오븐베이크드 건식사료, 소, 1.6k | ₩35,880 | 21,469 | 8,274* |
| #10 | 탐사 강아지 사료 양고기 레시피, 3kg, 1개, 양 | ₩15,990 | 15,540 | 19,967* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How hard is it to rank for 강아지사료 on Coupang?
Very hard on reviews alone: only 38 organic listings compete, but the top 10 average 32,604 reviews and the leader has 71,410. Expect to win through long-tail variants (protein type, joint-support function, bag weight) instead of head-term ranking.
What price should I set for dog food on Coupang?
The observed band is ₩7,320–₩62,000. Mass-market dry food clusters low — ₩10,920 for a 5kg chicken bag and ₩15,990 for 3kg salmon — while functional and grain-free lines sit at ₩26,080–₩48,990, so premium positioning is where higher price points are accepted.
Which product angles are already working in this keyword?
Among the top 10, salmon, chicken, lamb and beef recipes all appear, and four listings are explicitly functional (bone/joint support). All-life-stage dry food in 2–6kg bags is the dominant format, which suggests grain-free or functional positioning is the clearest opening for an imported brand.
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