COUPANG KEYWORD REPORT
Selling evaporative air coolers (냉풍기) on Coupang: competition, prices & top products
Direct answer
냉풍기 means "evaporative air cooler" (portable air cooler) on Coupang, a B-grade demand keyword with 49 organic listings competing on page one. Prices span ₩7,180 to ₩269,400, splitting the market into mini USB/rechargeable coolers around ₩9,400 and full-size tower or BLDC units from roughly ₩60,800 up to ₩229,000. The top 10 average 1,211 reviews, so review depth — not just price — is the main entry barrier.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 냉풍기
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 10L 리모콘 가정용 이동식 냉풍기 냉풍기+아이스 크리스털, 흰색, 흰색 | ₩60,800 | 1,231 | 1,569* |
| #2 | 26년형 대용량 가정용 BLDC 초강력 냉풍기 저소음 이동식 에어컨 리모컨형 냉 | ₩65,800 | 896 | 2,750* |
| #3 | 5세대 타워형 냉풍기 이동식 리모컨 에어쿨러 초강력 에어컨, EDIR-3856T | ₩139,900 | 592 | 532* |
| #4 | [신형 AI자동건조] 한경희 냉풍기 가정용 1위 저소음모터 에어쿨러 타워형 3. | ₩159,000 | 163 | 467* |
| #5 | [26년형] 루니엘 초강력 냉풍기 대형 BLDC모터 저소음 이동식 에어컨 에어쿨 | ₩229,000 | 445 | 434* |
| #6 | 3세대 초강력 냉풍기 이동식 에어쿨러 리모컨 ICE, KRI-5513 | ₩79,000 | 1,702 | 486* |
| #7 | 타워형 냉풍기 이동식 에어컨 초강력 에어쿨러 5세대 냉방기, HFH1178R(화 | ₩129,900 | 350 | 1,254* |
| #8 | 아우리넥스 충전식 무선 미니 냉풍기 선풍기, 화이트 | ₩9,400 | 698 | 906* |
| #9 | KORELAN [kc 인증] 미니 냉풍기 저소음 대풍량 사무실/수면/캠핑 야외 | ₩9,400 | 4,942 | 14,499* |
| #10 | [BSET 상품] 이노웰 파워냉각 타워형 냉풍기 저소음 리모콘형, INO-149 | ₩109,000 | 1,093 | 2,906* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 냉풍기 on Coupang?
With only 49 organic listings it looks shallow, but the top 10 average 1,211 reviews and one mini cooler carries 4,942 reviews, so incumbents have strong social proof you'll need to match or undercut.
What price should I set for an air cooler?
The band runs ₩7,180–₩269,400. Compact rechargeable minis cluster near ₩9,400, mid-range tower coolers sit around ₩60,800–₩109,000, and premium BLDC or AI-drying models reach ₩139,900–₩229,000.
Which product angles are winning?
Top listings emphasize remote control, low-noise BLDC motors, tower form factor, mobility, and ice/crystal cooling packs; the two ₩9,400 minis show a viable low-price niche for office, sleep, and camping use. KC certification is called out in listings, so plan for it.
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