COUPANG KEYWORD REPORT
Selling instant coffee mix (믹스커피) on Coupang: competition, prices & top products
Direct answer
믹스커피 means instant coffee mix, the Korean stick-coffee staple, and it is a demand grade A keyword on Coupang with 30 organic listings. Prices run from ₩8,760 to ₩54,000, with the best-sellers clustered around ₩24,500–₩31,550 for 160–200 stick boxes. Review counts are extreme — 142,873 on average across the top 10, led by Maxim Mocha Gold Mild at 701,810 reviews — so entry as a new brand is very hard.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 믹스커피
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 맥심 모카골드 마일드 커피믹스, 12g, 160개입, 1박스 | ₩24,500 | 701,810 | 273,616* |
| #2 | 맥심 화이트골드 커피믹스, 11.7g, 160개입, 1개 | ₩24,600 | 336,643 | 104,487* |
| #3 | 맥심 슈프림 골드 커피믹스, 13.5g, 170개입, 1개 | ₩31,550 | 132,274 | 41,365* |
| #4 | 이디야 모카블렌드 커피믹스, 11.5g, 200개입, 1박스 | ₩24,770 | 23,356 | 7,365* |
| #5 | 맥스웰하우스 오리지날 커피믹스, 11.8g, 100개입, 1개 | ₩11,900 | 64,108 | 18,209* |
| #6 | 맥심 화이트골드 커피믹스, 11.7g, 160개입, 1개 | ₩24,600 | 42,538 | 10,800* |
| #7 | 맥심 화이트골드 160p 2박스 + 모카골드 마일드 20p 커피믹스 세트, 12 | ₩54,000 | 38,194 | 1,434* |
| #8 | 카누 돌체 라떼 커피믹스, 17.3g, 24개입, 1개 | ₩10,600 | 34,020 | 4,896* |
| #9 | 까페모리 프렌치바닐라 라떼 커피믹스, 12g, 60개입, 1개 | ₩15,700 | 25,814 | 1,480* |
| #10 | 카누 바닐라 라떼 커피믹스, 17.3g, 24개입, 1개 | ₩10,570 | 29,981 | 4,718* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 믹스커피 a realistic keyword for a new cross-border seller?
Only with a differentiated product. Demand is grade A, but the top 10 average 142,873 reviews and the #1 listing alone has 701,810, so ranking against incumbent Maxim, Kanu and Ediya listings on this head term is not realistic without heavy investment.
What price should I target?
The observed band is ₩8,760–₩54,000. Large 160–200 stick boxes sit around ₩24,500–₩31,550, while smaller 24–100 count latte packs like Kanu Dolce Latte and Maxwell House sell at ₩10,570–₩11,900.
Which product formats are winning?
Bulk boxes dominate the top ranks — 160 to 200 sticks from Maxim and Ediya take four of the top five slots — while flavored latte sticks (vanilla, dolce, French vanilla) in 24–60 count packs fill the lower-priced end of the top 10. Bundle sets also appear, such as the ₩54,000 multi-box Maxim set.
Track your rank for 믹스커피
Free during beta — daily organic rank on Coupang, in English.
Open the Rank Tracker