COUPANG KEYWORD REPORT
Selling pillowcases on Coupang: competition, prices & top products
Direct answer
베개커버 means "pillowcase" and is an A-grade demand keyword on Coupang, with 40 organic listings competing in a ₩4,800–₩26,700 price band. The top 10 results average 5,360 reviews, and leaders like 퓨어리's zippered cotton 2-pack (₩7,000, 22,345 reviews) and 데시뉴's antibacterial quilted cover (₩7,140, 10,138 reviews) show that review depth, not price, is the real barrier. Most winners sit between ₩6,900 and ₩12,900, so a multi-pack around ₩7,000–₩13,000 is the realistic entry zone.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 베개커버
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 생활백서 뽑아쓰는 굿나잇 숙면패드 베게커버 일반형 20매입 | ₩8,900 | 6,416 | 13,984* |
| #2 | 데시뉴 에센스 항균 누빔 베개커버 | ₩7,140 | 10,138 | 8,758* |
| #3 | 다이니 데일리 트러블케어 뽑아쓰는 일회용 베개커버 30P | ₩6,900 | 752 | 1,404* |
| #4 | 포세뜨 국내생산 쿨터치 고밀도 냉감 베개 커버 2P세트 580GSM | ₩12,900 | 1,110 | 12,008* |
| #5 | 사계절용 간편교체 프리미엄 단색 베개커버 2개 세트 | ₩7,350 | 148 | 224* |
| #6 | 라이프엠디 1+1 매일 바꿔쓰는 밴딩 순면 베개 커버 스트라이프 덮게형 베개피 | ₩12,800 | 302 | 2,622* |
| #7 | 아토앤알로 쉐이프 항균 알러지케어 베개커버 | ₩9,060 | 3,081 | 1,222* |
| #8 | 퓨어리 지퍼형 순면 양면 베개커버 2p | ₩7,000 | 22,345 | 1,622* |
| #9 | 코멧 홈 워싱 플란넬 베개커버 2P 50*70 | ₩7,860 | 3,543 | 939* |
| #10 | 스코홈 달달 호텔식 누빔 베개커버 | ₩12,430 | 5,766 | 671* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 베개커버 on Coupang?
There are 40 organic listings, so the listing count is manageable, but review equity is heavy: the top 10 average 5,360 reviews and the leader has 22,345. Expect to invest in reviews rather than simply undercutting on price.
What price should I list a pillowcase at?
The observed band is ₩4,800–₩26,700, but the top 10 cluster tightly between ₩6,900 and ₩12,900. A 2-pack or multi-pack priced around ₩7,000–₩13,000 matches buyer expectations in this keyword.
Which product types are winning?
The top 10 mix disposable pull-out pillow pads (₩6,900–₩8,900), antibacterial and allergy-care quilted covers (₩7,140–₩12,430), cooling high-density covers (₩12,900), and plain zippered cotton 2-packs (₩7,000). Functional claims — antibacterial, cooling, easy-change — dominate the titles.
Track your rank for 베개커버
Free during beta — daily organic rank on Coupang, in English.
Open the Rank Tracker