COUPANG KEYWORD REPORT
Selling 28-inch travel luggage on Coupang: competition, prices & top products
Direct answer
The keyword 여행용 캐리어 28인치 means 28-inch travel luggage, and it carries an A demand grade on Coupang with only 40 organic listings competing. Prices run from ₩39,500 to ₩334,660, but the top 10 sellers cluster in the ₩39,500–₩139,980 range with an average of 5,928 reviews — including a 34,221-review leader. That review depth means high demand, but you need either a sharp price near ₩40,000–₩50,000 or a clear feature story to break in.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 여행용 캐리어 28인치
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 기내용 대형 하드케이스 감성 디자인 여행 캐리어 | ₩47,400 | 12,448 | 24,204* |
| #2 | 보튼캐리어 CL15 어드벤쳐 여행용 하드 캐리어 20인치 24인치 28인치 | ₩49,900 | 2,474 | 4,714* |
| #3 | 브라이튼 브이 여행용 확장형 중대형 캐리어 | ₩84,920 | 34,221 | 63,879* |
| #4 | 리틀앤트 패션 다기능 기내반입 가능 하드케이스 여행용 캐리어 | ₩45,800 | 3,413 | 6,238* |
| #5 | Tanit 전면오픈 대형 캐리어 26인치 28인치 30인치 여행용 소프트 확장형 | ₩98,800 | 991 | 1,773* |
| #6 | 아메리칸투어리스터 AEROJOY 경량 캐리어 20인치 24인치 28인치 30인치 | ₩112,890 | 258 | 452* |
| #7 | 디어 트래블 캐리어 20-28인치 대용량 하드 저소음 캐리어 기내용 여행용 X- | ₩39,900 | 725 | 1,241* |
| #8 | 유랑캐리어 여행용 캐리어 28인치 24인치 20인치 기내용 독일소재 PC 히노모 | ₩139,980 | 4,028 | 6,736* |
| #9 | 대용량 캐리어 고급 튼튼하고 내구성 다기능 여행용 캐리어 20인치 24인치 26 | ₩53,890 | 0 | 0* |
| #10 | 디어 트래블 캐리어 리벳 하드 캐리어 컵홀더+USB충전+쇼핑백걸이 다기능 여행가 | ₩39,500 | 730 | 1,164* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 여행용 캐리어 28인치 on Coupang?
With 40 organic listings the listing count is modest, but review moats are deep: the top 10 average 5,928 reviews and the #3 product alone has 34,221. Entry is possible, yet trust-building will be your main cost.
What price should I set for a 28-inch suitcase?
The full band spans ₩39,500 to ₩334,660. Best-sellers concentrate between ₩39,500 and ₩139,980, with several strong performers at ₩45,800–₩53,890, so that mid-low zone is the volume sweet spot.
Is there room for a new seller in this keyword?
Yes — demand is graded A, and one top-10 listing sits at 0 reviews, showing new entries can still rank. Multi-size sets (20/24/28-inch) and add-ons like USB charging, cup holders, front-open designs or lightweight PC shells are how current winners differentiate.
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