COUPANG KEYWORD REPORT
Selling instant coffee mix on Coupang: competition, prices & top products
Direct answer
커피믹스 means instant coffee mix, and on Coupang it is a grade A demand keyword with just 25 organic listings in the price band ₩10,370–₩54,000. The barrier is review depth, not listing count: the top 10 average 135,060 reviews, led by 맥심 모카골드 마일드 at ₩24,500 with 702,448 reviews. Domestic giants like Maxim, Kanu, Maxwell House and Lucas Nine own the page, so a new cross-border seller needs a genuinely different format or flavor to be seen.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 커피믹스
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 맥심 모카골드 마일드 커피믹스, 12g, 160개입, 1박스 | ₩24,500 | 702,448 | 269,644* |
| #2 | 맥심 화이트골드 커피믹스, 11.7g, 160개입, 1개 | ₩24,600 | 336,895 | 103,076* |
| #3 | 맥스웰하우스 오리지날 커피믹스, 11.8g, 180개입, 1개 | ₩18,910 | 64,150 | 18,123* |
| #4 | 이디야 모카블렌드 커피믹스, 11.5g, 200개입, 1박스 | ₩24,770 | 23,385 | 7,306* |
| #5 | 맥심 화이트골드 커피믹스, 11.7g, 160개입, 1개 | ₩24,600 | 42,583 | 22,440* |
| #6 | 맥심 화이트골드 160p 2박스 + 모카골드 마일드 20p 커피믹스 세트, 12 | ₩54,000 | 38,197 | 1,353* |
| #7 | 카누 돌체 라떼 커피믹스, 17.3g, 24개입, 1개 | ₩10,600 | 34,041 | 4,900* |
| #8 | 까페모리 프렌치바닐라 라떼 커피믹스, 12g, 60개입, 1개 | ₩15,700 | 25,819 | 1,459* |
| #9 | 카누 바닐라 라떼 커피믹스, 17.3g, 24개입, 1개 | ₩10,570 | 29,993 | 4,683* |
| #10 | 루카스나인 시그니처 라떼 커피믹스, 14.9g, 50개입, 2개 | ₩32,960 | 53,090 | 7,519* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 커피믹스 realistic for a new cross-border seller?
It is a grade A demand keyword, but very hard to enter head-on: the top 10 listings average 135,060 reviews and the #1 product alone has 702,448. Expect to compete on niche flavors or bundles rather than on the core Maxim-style sticks.
What price should I set?
The observed band is ₩10,370–₩54,000. Small-count latte sticks sit near ₩10,570–₩10,600 (Kanu 24-count), mainstream 160–200 count boxes cluster around ₩18,910–₩24,770, and multi-box sets reach ₩54,000 — so price by pack count, not by a single number.
Which product formats sell best here?
Large-count boxes dominate the top ranks: 160-count Maxim Mocha Gold and White Gold, 180-count Maxwell House, and 200-count Ediya. Flavored latte sticks (Kanu Dolce/Vanilla Latte, French Vanilla, Lucas Nine Signature) fill the rest of the top 10 in smaller 24–60 count packs.
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