COUPANG KEYWORD REPORT
Selling Reed Diffusers on Coupang: competition, prices & top products
Direct answer
The Korean keyword 디퓨저 means "reed diffuser" and carries a B demand grade on Coupang, with 29 organic listings competing on the first page. Prices span ₩7,430 to ₩117,180, though most top results cluster in the ₩9,000–₩28,000 range as multi-packs of 200–600ml bottles. Average review count across the top 10 is 126, and several leading listings show zero reviews — a sign that new entrants can still rank.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 디퓨저
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 헤트라스 프리미엄 디퓨저, 호텔우드, 500ml, 2개 | ₩17,740 | 0 | 43,097* |
| #2 | 쿤달 시그니처 퍼퓸 디퓨저 세트, 히노키, 500ml, 2개 | ₩17,900 | 0 | 15,219* |
| #3 | 코코도르 시그니처 디퓨저, 블랙체리, 200ml, 2개 | ₩13,800 | 0 | 26,009* |
| #4 | 스미어티 프리미엄 실속형 500ML 대용량 실내디퓨저+유리병 2개+ 섬유스틱 1 | ₩10,800 | 0 | 6,677* |
| #5 | 센토 인텐스 프리미엄 대용량 디퓨저, 호텔우드, 550ml, 3개 | ₩25,900 | 0 | 11,941* |
| #6 | 모스트 시그니처 퍼퓸 대용량 디퓨저 500ml, 2개, 블랙체리 | ₩16,960 | 0 | 14* |
| #6 | 포뉴레브 모먼트 디퓨저, 시간의 숲, 2개 | ₩18,600 | 1,215 | 386* |
| #7 | 코코도르 화이트라벨 디퓨저, 4개, 200ml, 블랙체리 | ₩14,870 | 0 | 150* |
| #7 | 코코도르 시그니처 디퓨저, 2개, 120ml, 블랙체리 | ₩9,330 | 53 | 540* |
| #8 | 헤트라스 헤리티지 퍼퓸 대용량 디퓨저 선물세트, 3개, 600ml, 밤쉘 | ₩27,790 | 0 | 9,785* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is the 디퓨저 keyword on Coupang?
Moderately. There are 29 organic listings and a B demand grade, but review depth is uneven: the top 10 average 126 reviews, and that figure is driven mostly by one listing with 1,215 reviews while many others sit at zero.
What price should I set for a reed diffuser on Coupang?
The observed band is ₩7,430–₩117,180, but the visible winners land between roughly ₩9,330 and ₩27,790. Pricing a 2-pack of 500ml bottles in the mid-teens to low-₩20,000s matches where most top listings sit.
What product format sells best in this category?
Multi-packs dominate the top results — 2 to 4 bottles per order, commonly 200ml, 500ml or 600ml. Scent naming matters too: hotel wood, hinoki and black cherry appear repeatedly among leading listings, and gift-set framing supports the higher price points.
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