COUPANG KEYWORD REPORT
Selling gua sha tools on Coupang: competition, prices & top products
Direct answer
괄사 means gua sha, the scraping massage tool used for face, scalp and body. On Coupang the keyword carries an A demand grade with only 43 organic listings, prices from ₩1,500 to ₩25,000, and top-10 listings averaging about 1,400 reviews. Best sellers cluster tightly in the ₩3,000–₩8,900 range, with octopus-style scalp tools and 3–7 piece sets dominating page one.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 괄사
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 에너딕 시원한 두피마사지 문어괄사 바디괄사, 크림A, 1개 | ₩3,900 | 512 | 4,503* |
| #2 | 에너딕 괄사 마사지기 두피 붓기 림프순환 얼굴 승모근, 화이트A, 1개 | ₩3,000 | 708 | 1,809* |
| #3 | 이나핏 괄사 얼굴 바디 두피 마사지기 3종세트, 1개 | ₩6,980 | 843 | 1,539* |
| #4 | Aqumo 문어 괄사 두피 바디, 블루, 1세트 | ₩6,700 | 1,762 | 4,100* |
| #5 | 에스테 페이스 괄사, 1개, 투명 | ₩5,800 | 9,329 | 3,139* |
| #6 | 이고다 오닉스 국내인증 문어 두피 바디 괄사 마사지기 4종, 에메랄드 블루, 1 | ₩5,900 | 13 | 50* |
| #7 | 이고다 오닉스 국내인증 문어 두피 바디 괄사 마사지기 5종 세트, 에메랄드 블루 | ₩6,900 | 28 | 16* |
| #8 | 이든무드 올인원 괄사 얼굴 두피 전신 붓기 림프 마사지기, 퓨어 화이트, 1개 | ₩4,900 | 119 | 1,191* |
| #9 | 이고다 오닉스 국내인증 문어 두피 얼굴 바디 괄사 마사지기 3종세트, 1세트, | ₩6,980 | 480 | 1,545* |
| #10 | 이고다 오닉스 문어 두피 바디 괄사 마사지기 7종 세트, 에메랄드 블루, 1세트 | ₩8,900 | 209 | 489* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is the 괄사 keyword on Coupang?
With just 43 organic listings against an A demand grade, the listing count is low, but review depth is the real barrier: the top 10 average about 1,400 reviews, and the leader carries 9,329.
What price should I set for a gua sha tool?
The measured band is ₩1,500–₩25,000, yet the entire top 10 sits between ₩3,000 and ₩8,900, so pricing a single tool near ₩3,000–₩5,000 or a multi-piece set around ₩6,000–₩9,000 matches buyer expectations.
What product format sells best?
Octopus-shaped scalp/body gua sha and multi-piece sets lead the page — the #3, #9 and #10 listings are 3-, 3- and 7-piece sets at ₩6,980, ₩6,980 and ₩8,900, while low-review new entries like #6 (13 reviews) show there is still room to enter.
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