COUPANG KEYWORD REPORT

Selling gua sha tools on Coupang: competition, prices & top products

Direct answer

괄사 means gua sha, the scraping massage tool used for face, scalp and body. On Coupang the keyword carries an A demand grade with only 43 organic listings, prices from ₩1,500 to ₩25,000, and top-10 listings averaging about 1,400 reviews. Best sellers cluster tightly in the ₩3,000–₩8,900 range, with octopus-style scalp tools and 3–7 piece sets dominating page one.

43

Organic listings
ads excluded

₩1,500–25,000

Price band
top organic

1,400

Avg reviews (top 10)
entrenchment

A

Demand grade
review-volume model

Ad-excluded top 10 for 괄사

RankProductPrice ReviewsEst. sales/mo
#1에너딕 시원한 두피마사지 문어괄사 바디괄사, 크림A, 1개₩3,9005124,503*
#2에너딕 괄사 마사지기 두피 붓기 림프순환 얼굴 승모근, 화이트A, 1개₩3,0007081,809*
#3이나핏 괄사 얼굴 바디 두피 마사지기 3종세트, 1개₩6,9808431,539*
#4Aqumo 문어 괄사 두피 바디, 블루, 1세트₩6,7001,7624,100*
#5에스테 페이스 괄사, 1개, 투명₩5,8009,3293,139*
#6이고다 오닉스 국내인증 문어 두피 바디 괄사 마사지기 4종, 에메랄드 블루, 1₩5,9001350*
#7이고다 오닉스 국내인증 문어 두피 바디 괄사 마사지기 5종 세트, 에메랄드 블루₩6,9002816*
#8이든무드 올인원 괄사 얼굴 두피 전신 붓기 림프 마사지기, 퓨어 화이트, 1개₩4,9001191,191*
#9이고다 오닉스 국내인증 문어 두피 얼굴 바디 괄사 마사지기 3종세트, 1세트, ₩6,9804801,545*
#10이고다 오닉스 문어 두피 바디 괄사 마사지기 7종 세트, 에메랄드 블루, 1세트₩8,900209489*

* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.

FAQ

How competitive is the 괄사 keyword on Coupang?

With just 43 organic listings against an A demand grade, the listing count is low, but review depth is the real barrier: the top 10 average about 1,400 reviews, and the leader carries 9,329.

What price should I set for a gua sha tool?

The measured band is ₩1,500–₩25,000, yet the entire top 10 sits between ₩3,000 and ₩8,900, so pricing a single tool near ₩3,000–₩5,000 or a multi-piece set around ₩6,000–₩9,000 matches buyer expectations.

What product format sells best?

Octopus-shaped scalp/body gua sha and multi-piece sets lead the page — the #3, #9 and #10 listings are 3-, 3- and 7-piece sets at ₩6,980, ₩6,980 and ₩8,900, while low-review new entries like #6 (13 reviews) show there is still room to enter.

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