COUPANG KEYWORD REPORT
Selling small octopus (nakji) on Coupang: competition, prices & top products
Direct answer
낙지 (small octopus) is a Grade A demand keyword on Coupang with 40 organic listings and prices spanning ₩5,490 to ₩49,900. The top 10 results average 3,683 reviews, skewed by the leader — frozen whole 8-piece nakji at ₩13,230 with 27,746 reviews. Most winners are frozen whole or pre-cut packs between roughly ₩12,000 and ₩31,000, so that band is where volume sits.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 낙지
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 살맛나요 살아있는 상태 그대로 얼린 낙지 8미 (냉동), (8미)850g, 1팩 | ₩13,230 | 27,746 | 17,160* |
| #2 | [파격특가] 한정수량 가성비 급냉 낙지, 1박스, 2kg | ₩30,000 | 84 | 120* |
| #3 | 곰곰 요리하기 편한 절단낙지 (냉동), 500g, 1개 | ₩12,600 | 3,108 | 1,860* |
| #4 | 냉동 손질 절단낙지 A급 2.7kg, 3개, 450g | ₩26,900 | 315 | 600* |
| #5 | 다원 급냉 활낙지 3미 또는 4미 850g(낙지볶음용), 850g(3~4미), | ₩16,000 | 2,847 | 1,260* |
| #6 | 착한낙지세트 6팩 (손질낙지 6팩+양념 6팩), 손질낙지6팩+양념6팩, 1세트 | ₩30,800 | 1,105 | 376* |
| #7 | 서풍 국산 기절낙지 (냉동), 400g, 1개 | ₩29,000 | 919 | 240* |
| #8 | 서풍 국산 통낙지 (냉동), 300g, 1개 | ₩22,000 | 540 | 60* |
| #9 | 정호영셰프의 손질 왕 낙지+소스, 9개, 220g | ₩46,020 | 15 | 225* |
| #10 | 냉동 손질 절단낙지 IQF 한알한알 업소용 대용량 도매 낙지볶음, 1개, 1kg | ₩19,900 | 156 | 300* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 낙지 too competitive for a new seller?
With only 40 organic listings the shelf is shallow, but review depth is the real barrier: the top 10 average 3,683 reviews and the #1 listing alone holds 27,746. Newer entries like the ₩30,000 2kg bulk box (84 reviews) and a ₩46,020 chef-branded set (15 reviews) show fresh SKUs can still rank.
What price should I list at?
The measured band is ₩5,490 to ₩49,900. Best-sellers cluster around ₩12,600–₩16,000 for 500–850g frozen packs, while multi-pack and bulk formats (2–2.7kg) sit at ₩26,900–₩30,800.
Which product format sells best?
Frozen is the dominant format — the top results are frozen whole nakji, pre-cut (절단낙지) packs, and sauce-bundled sets. Convenience framing (ready-to-cook cut pieces, IQF individually frozen, included sauce) appears repeatedly among the top 10.
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