COUPANG KEYWORD REPORT
Selling baby shampoo caps on Coupang: competition, prices & top products
Direct answer
아기 샴푸캡 means "baby shampoo cap" — the soft visor that keeps water and suds out of a child's eyes during bath time. Coupang shows only 32 organic listings in a ₩1,400–₩14,900 price band, but the top 10 average 3,134 reviews, so the front page is held by entrenched brands like 아가드 (9,651 reviews) and 뽀로로 (5,969). Demand is graded B: a shallow listing count worth entering, provided you can price in the ₩5,000–₩10,000 core zone and build review volume.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 아기 샴푸캡
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 말랑하니 유아용 샴푸캡, 코코아밀크, 1개 | ₩10,400 | 1,841 | 4,484* |
| #2 | 마니또 샴푸캡, 베이지, 1개 | ₩5,000 | 5,217 | 2,323* |
| #3 | 돗투돗 돗프렌즈 말랑 아기 샴푸캡, 베이비바니, 1개 | ₩7,900 | 773 | 747* |
| #4 | 말랑하니 아기 목욕 샴푸캡, 1개, 아몬드밀크 | ₩9,800 | 949 | 998* |
| #5 | 아가드 베이비 버블 샴푸캡, 옐로우, 3개 | ₩7,500 | 9,651 | 1,165* |
| #6 | 뽀로로 크린샴푸캡 EVA 2p, 옐로우 + 블루 | ₩5,400 | 5,969 | 204* |
| #7 | 마니또 과일 무늬 샴푸캡, 딸기, 1개 | ₩5,600 | 2,895 | 414* |
| #8 | 아가드 유아 샴푸모자, 플라잉덕 투명, 2개 | ₩9,220 | 2,899 | 343* |
| #9 | 비지엔젤 유아 샴푸캡 3p, 노랑, 3개 | ₩6,370 | 1,043 | 180* |
| #10 | 리틀그립 유아용 샴푸캡, 1개, 아이보리 조개 | ₩5,130 | 107 | 498* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 아기 샴푸캡 an easy keyword to enter on Coupang?
Listing depth is low at 32 organic results, which is unusually shallow, but review equity is the real barrier — the top 10 average 3,134 reviews and the leader carries 9,651. Entry is feasible, page-one displacement takes review accumulation.
What price should I set?
The full band is ₩1,400–₩14,900, but the top 10 cluster between ₩5,000 and ₩10,400. Single-piece soft caps sit near ₩7,900–₩10,400, while multipacks (2–3 pieces) land at ₩5,400–₩9,220, so bundling is how sellers justify a lower unit price.
What product angles are winning?
Two clear formats: soft silicone-style caps sold singly at the higher end (말랑하니 at ₩10,400 and ₩9,800), and cheaper EVA or bubble-style multipacks (아가드 3-pack at ₩7,500, 뽀로로 2-pack at ₩5,400). Character licensing and color/flavor variants such as 코코아밀크, 아몬드밀크 and 딸기 are common differentiators.
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