COUPANG KEYWORD REPORT
Selling black watermelon (흑수박) on Coupang: competition, prices & top products
Direct answer
흑수박 means "black watermelon," a dark-rind, high-sugar watermelon sold as fresh produce on Coupang. The keyword carries an A demand grade with only 40 organic listings, and prices run from ₩4,900 to ₩48,650, with most 5kg whole melons clustering around ₩20,000–₩36,000. Average reviews across the top 10 are 17,121, but that figure is inflated by one mass-market watermelon listing with 168,780 reviews — several top-ranked 흑수박 listings sit at 0 to 40 reviews.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 흑수박
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 한반도 까망 애플수박, 2kg 이상, 1개 | ₩8,900 | 811 | 1,965* |
| #2 | [산지직송] 고당도 흑수박 꿀수박, 1개, 4-5kg | ₩36,000 | 11 | 15* |
| #3 | [매일한정판매50통]날마다 오는 수박이 아니죠!당도보장 고당도흑수박 실망시키지 | ₩25,900 | 0 | 0* |
| #4 | 고당도 흑수박, 1개, 5KG내외 | ₩29,400 | 0 | 0* |
| #5 | 모두유통한반도 못난이 까망 애플 수박, 1개, 1kg 이상 | ₩4,900 | 239 | 428* |
| #6 | 곰곰 수박, 5kg이상, 2개 | ₩29,980 | 168,780 | 295,365* |
| #7 | [초특가할인] 재구매1위 진주 프리미엄 고당도 흑수박, 1개, 5kg 내외 | ₩25,000 | 31 | 53* |
| #8 | [하루60통한정] 3차완판 14brix 당도선별 고당도 수박, 1개, 고당도 꿀 | ₩19,690 | 1,306 | 2,184* |
| #9 | [타임특가]산지직송 고당도 하우스 흑수박, 1개, 5kg | ₩23,600 | 39 | 60* |
| #10 | 고급음식점에서 취급합니다 고당도 흑수박 1통 깨끗하고 깔끔합니다 많이애용해주세요 | ₩20,860 | 0 | 0* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 흑수박 a competitive keyword on Coupang?
Competition is light in count: just 40 organic listings against an A demand grade. More importantly, several page-one products have 0, 11, 31 or 39 reviews, so a new listing can rank without a large review base.
What price should I target?
The band is ₩4,900–₩48,650. Small or 'ugly' 1–2kg melons sit at ₩4,900–₩8,900, while whole 4–5kg high-sugar 흑수박 sell mostly between ₩19,690 and ₩36,000.
Can a cross-border seller realistically enter this market?
It is fresh produce, so cold-chain and short shelf life are the real barriers rather than listing competition. Most top results emphasize 산지직송 (direct-from-farm) and guaranteed sugar content, so domestic fulfillment or a Korean-based partner is usually required.
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