COUPANG KEYWORD REPORT
Selling crossbody bags on Coupang: competition, prices & top products
Direct answer
크로스백 means "crossbody bag" on Coupang, and the keyword returns 40 organic listings with a demand grade of B. Prices span ₩3,100 to ₩73,520, though most top sellers cluster in the ₩8,900–₩21,900 range. The top 10 average 1,745 reviews, with leaders like 말랑젤리 캠퍼스 크로스백 at 6,053 reviews, so review depth is the main barrier to entry.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 크로스백
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 엔에스레이블 남녀공용 크로스백 남자 가방 여성 가방 대용량 메신저백 학생 가방 | ₩21,900 | 129 | 115* |
| #2 | 유스몰 옥스포드 남성 메신저백 크로스백 | ₩16,900 | 2,132 | 1,691* |
| #3 | 더스위츠 그릿 메신저 백 노트북 여행 학생 학교 학원 가방 운동 크로스백 | ₩21,900 | 1,635 | 1,052* |
| #4 | 엔에스레이블 남성용 크로스백 숄더백 대용량 슬링백 학생 메신저백 힙색 남녀공용 | ₩19,900 | 103 | 68* |
| #5 | 빈티지 반달 크로스 빅백 호보백 보부상 가방 숄더백 크로아상 메신저백 | ₩17,400 | 99 | 319* |
| #6 | 708090 남성용 대용량 경량 다용도 크로스백 | ₩3,100 | 28 | 554* |
| #7 | 마르코폴로 남녀공용 서프크로스백 MP6460 + 키링 | ₩21,800 | 3,730 | 453* |
| #8 | 아메리칸투어리스터 VOLTA 크로스백 GC909002 | ₩59,750 | 297 | 224* |
| #9 | 루루백 여성용 라토 숄더 크로스백 + 액세서리 랜덤발송 세트 | ₩15,900 | 3,244 | 687* |
| #10 | 말랑젤리 캠퍼스 크로스백 | ₩8,900 | 6,053 | 214* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is the 크로스백 keyword on Coupang?
With 40 organic listings it is a moderately crowded page, but the top 10 average 1,745 reviews and several entries exceed 3,000, so newcomers compete against well-established review counts rather than sheer listing volume.
What price should I set for a crossbody bag on Coupang?
The measured band runs ₩3,100 to ₩73,520. Best-sellers sit mostly between ₩8,900 and ₩21,900, while premium branded options like 아메리칸투어리스터 VOLTA reach ₩59,750 — so pick the value tier or the branded tier deliberately.
Is there room for a new seller in this market?
Demand grade B and a mixed leaderboard suggest yes. Low-review entries such as the ₩3,100 708090 model (28 reviews) and ₩21,900 엔에스레이블 listing (129 reviews) rank alongside 3,000+ review products, indicating relevance and price still move rankings.
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