COUPANG KEYWORD REPORT
Selling psyllium husk (차전자피) on Coupang: competition, prices & top products
Direct answer
차전자피 means psyllium husk, a fiber supplement sold on Coupang as powder, stick packs, and capsules. The keyword carries an A demand grade with only 39 organic listings, but the top 10 average 5,669 reviews — with the #1 listing, Chong Kun Dang's 30-stick fiber pack at ₩17,900, holding 44,665 reviews. Prices run ₩6,000 to ₩58,400, and most winners cluster between roughly ₩9,900 and ₩26,540.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 차전자피
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 종근당 차전자피 식이섬유 30개입, 204g, 1개 | ₩17,900 | 44,665 | 10,413* |
| #2 | [Non-GMO 100%] 비이츠 차전자피 가루 분말, 1개, 400g | ₩9,900 | 811 | 1,320* |
| #3 | 대웅생명과학 프리미엄 차전자피 식이섬유 분말스틱 30p, 180g, 1개 | ₩14,360 | 1,885 | 1,898* |
| #4 | 나우푸드 실리엄 허스크 700mg 베지 캡슐, 360정, 1개 | ₩26,540 | 1,128 | 1,498* |
| #5 | 황금구렁이 오리지널 차전자피 식이섬유, 153g, 1개 | ₩17,530 | 2,336 | 3,489* |
| #6 | 순수식품 상쾌한 쾌변 차전자피 식이섬유 100% 6박스(180포) 분말 가루 장 | ₩35,380 | 982 | 678* |
| #7 | 나우푸드 실리엄 허스크 700mg 베지 캡슐, 180정, 1개 | ₩18,850 | 2,220 | 881* |
| #8 | 부영한방약초 차전자피 분말, 300g, 1개 | ₩8,900 | 438 | 134* |
| #9 | 나우푸드 실리엄 허스크 파우더, 1개, 340g | ₩18,180 | 400 | 138* |
| #10 | 푸드팜 차전자피 분말, 2개, 500g | ₩17,800 | 1,829 | 98* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 차전자피 on Coupang?
Listing count is low at 39 organic results, but review depth is heavy: the top 10 average 5,669 reviews and the leader alone has 44,665, so entrenched brands own the first page even though the keyword field is thin.
What price should I set for psyllium husk?
The observed band is ₩6,000–₩58,400. Bulk powders sell low (₩8,900 for 300g, ₩9,900 for 400g) while stick-pack and capsule formats sit around ₩14,360–₩26,540, so pick a format first and price to that cluster.
Is there room for a new seller with A-grade demand?
Yes, but formats matter. Imported capsules like NOW Foods Psyllium Husk occupy three of the top 10 at ₩18,180–₩26,540, showing overseas brands can rank; new entrants usually start in plain bulk powder or multi-box value packs (up to ₩35,380) where review counts are far lower, from 400 to about 2,300.
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