COUPANG KEYWORD REPORT
Selling iced coffee on Coupang: competition, prices & top products
Direct answer
아이스커피 means "iced coffee" and is a grade A demand keyword on Coupang with just 29 organic listings competing. Prices span ₩3,750 to ₩35,520, and the top 10 results average 19,054 reviews — led by domestic brands like Maxim, Kanu, Acafela and Ediya in multi-pack stick coffee and 1L bottled formats. Strong demand is paired with entrenched brand incumbents, so entry works best through differentiated formats or bulk value packs rather than head-on price competition.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 아이스커피
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 맥심 아이스 커피믹스, 13g, 110개입, 2개 | ₩35,520 | 26,231 | 10,332* |
| #2 | 맥심 아이스 스위트 블랙 커피믹스, 5.9g, 110개입, 1개 | ₩12,900 | 13,026 | 6,363* |
| #3 | 아카페라 올데이 아메리카노, 1L, 12개 | ₩18,730 | 77,203 | 30,530* |
| #4 | 카누 아이스샷 아메리카노, 1.8g, 60개입, 1개 | ₩16,570 | 4,045 | 33,929* |
| #5 | 이디야 아이스아메리카노 스틱커피, 1g, 100개입, 1개 | ₩11,900 | 11,595 | 13,474* |
| #6 | 칸타타 파우치 블랙커피, 230ml, 50개 | ₩28,800 | 6,434 | 5,207* |
| #7 | 이디야 믹스커피 바닐라, 1L, 6개 | ₩13,140 | 7,465 | 10,734* |
| #8 | 맥심 아이스믹스 100T+아이스블랙 100T, 1세트, 110개입, 13g | ₩34,500 | 143 | 94* |
| #9 | 아카페라 올데이 헤이즐넛 아메리카노, 1L, 12개 | ₩17,790 | 35,393 | 12,781* |
| #10 | 이디야 믹스커피, 1L, 4개 | ₩8,760 | 9,008 | 8,099* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 아이스커피 a competitive keyword on Coupang?
Only 29 organic listings appear, which is a shallow result set, but the top 10 average 19,054 reviews — including one product with 77,203 reviews — so review authority, not listing count, is the real barrier.
What price point should I target?
The observed band is ₩3,750 to ₩35,520. Top sellers cluster in multi-pack value bundles (for example ₩35,520 for a 110-stick Maxim set and ₩8,760 for a 1L 4-pack), so pricing depends far more on pack size than on unit cost.
What product formats sell best here?
The top 10 are dominated by instant iced coffee stick mixes (Maxim, Kanu, Ediya) and ready-to-drink 1L or pouch americano (Acafela, Cantata), all sold in large counts of 50 to 110 units per order.
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