COUPANG KEYWORD REPORT
Selling toothbrush sanitizers on Coupang: competition, prices & top products
Direct answer
The Korean keyword 칫솔살균기 means "toothbrush sanitizer" and carries a Grade A demand rating on Coupang with just 36 organic listings competing. Prices span ₩380 to ₩42,740, with most leading UV-C LED models sitting in the ₩13,800–₩35,900 range. The barrier is review depth, not listing count: the top 10 average 6,466 reviews, and the #2 product alone holds 13,525 while #6 holds 21,140.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 칫솔살균기
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 자비타 UVC-LED 충전식 휴대용 칫솔살균기, 핑크 | ₩15,900 | 230 | 326* |
| #2 | 크리썸 AI 스마트 케어 칫솔 살균기, CRE-A001, 화이트 | ₩29,500 | 13,525 | 8,376* |
| #3 | 프리쉐 UV LED 휴대용 칫솔살균기, PA-TS700, 파스텔블루 | ₩13,800 | 10,713 | 7,654* |
| #4 | 구강건강연구소 가정용 휴대용 UVC-LED 칫솔살균기, 화이트, STB-705 | ₩23,900 | 495 | 1,186* |
| #5 | 크리썸 가정용 휴대용 무선 uv-c led 히팅 열건조 건조기 자외선 소독기 칫 | ₩22,900 | 1,954 | 1,936* |
| #6 | 오투케어 오픈형 칫솔살균기, BS-3100S, 화이트 | ₩16,570 | 21,140 | 2,428* |
| #7 | 유토렉스 칫솔 살균기 건조기 가정용 양문형 스탠드 면도기 거치, UTQ-3000 | ₩35,900 | 1,389 | 1,024* |
| #8 | 유토렉스 국내제조 세라믹 히팅 건조기 가정용 면도기 거치 칫솔 살균기, UTC- | ₩380 | 7,201 | 2,926* |
| #9 | 유토렉스 프리미엄 UV C LED 세라믹히팅 전신형 칫솔살균기, 블랙라벨, 블랙 | ₩1,450 | 189 | 228* |
| #10 | 유토렉스 국내생산 칫솔 살균기 가정용 세라믹 히팅 건조기 면도기 거치, UTC- | ₩29,900 | 7,827 | 1,126* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 칫솔살균기 a crowded keyword on Coupang?
Listing-wise it is thin — only 36 organic results — but the top 10 average 6,466 reviews, so incumbents like 오투케어 (21,140 reviews) and 크리썸 (13,525 reviews) dominate social proof. Expect competition on trust, not on shelf space.
What price should I set for a toothbrush sanitizer?
The band runs ₩380 to ₩42,740. Portable UV-C LED units cluster around ₩13,800–₩23,900, while stand-type or ceramic-heating drying models reach ₩29,900–₩35,900, so pick your tier based on whether you ship a compact travel unit or a family wall/stand model.
Which product features are winning in this category?
Top-ranked items emphasize UVC-LED sterilization, portability and rechargeable use (#1 at ₩15,900), plus ceramic heating and hot-air drying with razor holders in the home stand models (#7 and #10). A few entries also add "AI smart care" and open-type designs, showing drying and multi-device holding are key differentiators.
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