COUPANG KEYWORD REPORT
Selling hair loss medicine on Coupang: competition, prices & top products
Direct answer
탈모약 means "hair loss medicine" and it is a demand grade A keyword on Coupang, with 35 organic listings competing on page one. Prices run from ₩7,900 to ₩74,980, and the top 10 results average 5,394 reviews each, so entrenched review counts — not price — are the real barrier. Most winners are supplement-style items (biotin, brewer's yeast) and scalp ampoules clustered in the ₩13,000–₩27,000 range.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 탈모약
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 뉴트리정 가득채운 비오틴 검정콩 맥주효모 52200 대용량, 1개, 180정 | ₩19,900 | 4,007 | 5,667* |
| #2 | [오늘특가] 탈모 앰플 M자모발전문케어 블랙 성장 강화 모발관리 두피에센스 수염 | ₩9,600 | 42 | 18* |
| #3 | 서울대 밥스누 파이토 블랙약콩 기능성샴푸 탈모완화 두피강화, 2개, 100ml | ₩16,080 | 46 | 76* |
| #4 | 에이페 스칼프 부스팅 두피 탈모 앰플, 1개, 150ml | ₩25,240 | 9,271 | 16,945* |
| #5 | 뉴트리하루 프리미엄 맥주효모 비오틴 15000 식약청인증 영양제 판토텐산 함유, | ₩13,600 | 3,534 | 2,306* |
| #6 | 독일 맥주효모 비오틴 식약청인증 HACCP 6개월분, 1개, 180정 | ₩26,640 | 4,937 | 1,835* |
| #7 | 랩온랩 맥주효모 비오틴 10000, 60정, 1개 | ₩15,300 | 29,677 | 5,581* |
| #8 | 남성용 모발 성장 보조제 26가지: 비타민 A C D E B1 B2 B3 B5 | ₩16,800 | 7 | 12* |
| #9 | [빠른효과] 미국기술 1/1+1/2+2 두피 영양제 발모제 머리 모발 성장 촉진 | ₩19,800 | 954 | 816* |
| #10 | 데이배리어 프로페그라, 30회분, 3개 | ₩74,980 | 1,474 | 881* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 탈모약 on Coupang?
With only 35 organic listings the surface-level count is modest, but the top 10 average 5,394 reviews — including one listing with 29,677 reviews — so displacing incumbents takes sustained review velocity rather than just a new SKU.
What price should I set for a hair loss product?
The observed band is ₩7,900–₩74,980. Most top-ranked items sit between ₩9,600 and ₩26,640, with a single premium outlier at ₩74,980, so mid-teens to mid-twenty-thousand won is the competitive core.
What types of products actually sell here?
The top 10 are dominated by biotin and brewer's yeast supplements and scalp ampoules/shampoos rather than pharmaceuticals — note that true drugs face Korean regulatory limits, so supplements and topical scalp care are the realistic cross-border entry points.
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