COUPANG KEYWORD REPORT
Selling propolis on Coupang: competition, prices & top products
Direct answer
프로폴리스 means "propolis" and is a grade A demand keyword on Coupang, with 36 organic listings competing for the front page. Prices span ₩3,500 to ₩75,700, while the top 10 results average 6,721 reviews each — led by 내츄럴플러스 프로폴리스 1000 at ₩22,410 with 23,669 reviews. Expect strong buyer interest but entrenched review leaders, so entry needs a differentiated format or price.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 프로폴리스
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 내츄럴플러스 프로폴리스 1000, 180정, 1개 | ₩22,410 | 23,669 | 2,763* |
| #2 | 뉴트리정 프리미엄 항산화 프로폴리스 대용량, 1개, 300정 | ₩19,900 | 1,816 | 1,265* |
| #3 | 종근당건강 프로폴리스 플러스, 60정, 3개 | ₩21,390 | 20,450 | 1,140* |
| #4 | 제너럴라이프 프리미엄 프로폴리스 리퀴드 더블업, 50ml, 2개 | ₩20,540 | 3,880 | 938* |
| #5 | 뉴와이즈 뉴질랜드 프리미엄 항산화 면역 프로폴리스, 90정, 1개 | ₩29,800 | 6,918 | 428* |
| #6 | 뉴트리디데이 프리미엄 프로폴리스 스프레이, 30ml, 1개 | ₩7,700 | 8,251 | 776* |
| #7 | 오리진에이 프로폴리스 구강 스프레이 25ml 1개 | ₩26,000 | 654 | 1,255* |
| #8 | 헬시케어 고농도 프로폴리스 3800mg 캡슐, 200정, 1개 | ₩28,490 | 1,048 | 134* |
| #9 | 벚꽃길양봉 프로폴리스, 1개, 100ml | ₩3,500 | 0 | 0* |
| #10 | 한국양봉농협 프로폴리스, 50ml, 1개 | ₩27,380 | 526 | 216* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is the 프로폴리스 keyword on Coupang?
It carries a demand grade of A with 36 organic listings. Competition is concentrated rather than crowded: the top 10 average 6,721 reviews, and two listings exceed 20,000 reviews, so review depth is the main barrier.
What price should I set for propolis on Coupang?
The observed band runs ₩3,500 to ₩75,700. Most top sellers cluster around ₩19,900–₩29,800 for tablets and capsules, while sprays appear as low as ₩7,700, so pick your tier by format rather than undercutting blindly.
Which propolis formats sell best?
Tablet and capsule bottles dominate the top ranks — 180, 300, and 200-count packs all chart — but oral sprays and liquids also place in the top 10, including a ₩7,700 spray with 8,251 reviews. Bulk counts and spray formats are both proven entry points.
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