COUPANG KEYWORD REPORT
Selling cooling blankets on Coupang: competition, prices & top products
Direct answer
냉감이불 means "cooling blanket" — a cool-touch summer comforter — and it is a Demand Grade A keyword on Coupang with 40 organic listings in the results. Prices run from ₩5,310 to ₩39,900, but the visible winners cluster tightly between roughly ₩7,800 and ₩12,900. The top 10 average 6,056 reviews, with review counts ranging from 426 up to 28,412, so review depth — not price alone — is the real barrier to entry.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 냉감이불
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | FASEN 여름 접촉냉감 아이스 통기성 부드러운 냉감이불 알러지케어 차렵이불 | ₩8,800 | 698 | 3,183* |
| #2 | KURUA 여름 접촉냉감 아이스 부드러운 통기성 냉감이불 차렵이불 | ₩7,800 | 2,654 | 7,908* |
| #3 | OYEAH 여름용 하이퍼 쿨링 냉감 이불, 푸른 색 | ₩11,900 | 4,918 | 11,810* |
| #4 | 연화삼월 여름 즉각냉감 냉감이불 알러지케어 통기성 부드러운 아이스 차렵이불 | ₩11,900 | 426 | 1,369* |
| #5 | 아누베오 여름용 하이퍼 쿨링 냉감 이불 | ₩25,500 | 638 | 1,454* |
| #6 | 바숨 가볍고 시원한 홑이불, 핑크 | ₩12,900 | 3,188 | 677* |
| #7 | 바숨 체크 여름홑이불, 핑크 | ₩9,540 | 1,032 | 308* |
| #8 | 보드래 블라썸 리플샤카 여름 홑이불, 차콜그레이 | ₩9,900 | 18,148 | 1,340* |
| #9 | 쁘리엘르 오싹 냉감 이불, 오션블루 | ₩9,520 | 454 | 230* |
| #10 | 더자리 에코항균 마이크로 이불 겸 패드 스프레드, 믹스핑크라떼 | ₩12,900 | 28,412 | 4,624* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 냉감이불 on Coupang?
Only 40 organic listings appear, which is a narrow field, but the top 10 average 6,056 reviews and the leaders include listings with 18,148 and 28,412 reviews. Entering means competing against heavily reviewed incumbents rather than a crowded listing count.
What price should I set for a cooling blanket?
The overall band is ₩5,310–₩39,900, yet eight of the top 10 sit between ₩7,800 and ₩12,900. A single premium item at ₩25,500 still earned 638 reviews, so there is room above the cluster if the product justifies it.
Is demand strong enough to justify entry?
Demand grade is A, the highest tier shown, and the seasonal cool-touch bedding category clearly converts given review volumes in the thousands. With just 40 organic listings, a differentiated product — for example allergy-care or breathable variants like those in the top 5 — has a realistic path to visibility.
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