COUPANG KEYWORD REPORT
Selling knee braces on Coupang: competition, prices & top products
Direct answer
무릎보호대 means "knee brace" and is a grade A demand keyword on Coupang, with 40 organic listings competing on page one. Prices run from ₩3,800 to ₩49,900, and the top 10 results average 4,506 reviews — including a 21,519-review bestseller — so review depth, not price, is the main barrier. Most winners are 2-piece black patella-support sets priced between roughly ₩4,800 and ₩25,400.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 무릎보호대
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 휴책 보호대연구소 무릎보호대 슬개건 슬개골 보호대 러닝 무릎 보호대 아대 관절 | ₩17,350 | 8,021 | 7,691* |
| #2 | 메디텐션 무릎보호대 슬개건 슬개골 러닝 관절 보호대, 블랙, 2개 | ₩4,800 | 71 | 153* |
| #3 | 가드웰 편안한 무릎보호대, 2개, 블랙 | ₩9,800 | 3,633 | 1,678* |
| #4 | 웨이크런 4세대 제로버클 무릎보호대, 블랙, 2개 | ₩5,300 | 205 | 3,420* |
| #5 | 삼후 무릎보호대, 2개, 블랙 | ₩13,600 | 21,519 | 8,510* |
| #6 | 세이프본 고탄력 슬개골 무릎보호대, 블랙, 2개 | ₩17,900 | 8,442 | 2,653* |
| #7 | 니브코어 탄탄한 슬개골 무릎보호대, 블랙, 2개 | ₩7,400 | 1,429 | 5,845* |
| #8 | 8세대 프리미엄 무릎보호대_반월상연골 전문 4중 스프링 지지 시스템 / 압력분산 | ₩16,030 | 178 | 176* |
| #9 | 아디다스피트니스 퍼포먼스 무릎보호대 좌우세트, 1개, 블랙 + 화이트 | ₩23,240 | 819 | 1,508* |
| #10 | 프로스펙스 액티브 무릎 보호대 이중 엑스형, 2개, 블랙 | ₩25,400 | 747 | 740* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is 무릎보호대 on Coupang?
There are 40 organic listings for the keyword, but the real hurdle is social proof: the top 10 average 4,506 reviews, with the #5 listing alone holding 21,519. Demand is graded A, so traffic is strong enough to reward a well-reviewed entrant.
What price should I set for a knee brace?
The observed band is ₩3,800–₩49,900. Top-ranked items cluster from ₩4,800 (a 2-pack) up to ₩25,400 for sports-brand sets like Adidas Fitness (₩23,240) and Pro-Specs (₩25,400), so mid-range ₩10,000–₩18,000 is the busiest zone.
What product format sells best here?
Nearly every top listing is a black 2-piece set marketed around patella/patellar tendon support for running and joint care. Bundling two pieces per order and stating running or meniscus support in the title matches what the current bestsellers do.
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