COUPANG KEYWORD REPORT
Selling whole-cabbage kimchi (포기김치) on Coupang: competition, prices & top products
Direct answer
포기김치 means whole-cabbage kimchi, and it is an A-grade demand keyword on Coupang with only 40 organic listings competing. Prices run from ₩7,350 to ₩65,000 depending on pack size, with 2kg packs near ₩14,000 and 10kg packs reaching ₩39,800–₩57,900. The barrier is review depth: the top 10 average 31,804 reviews, led by 종가 포기김치 4kg at ₩39,900 with 89,557 reviews.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 포기김치
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | [김가연의 똑소리나는 김치] 포기김치, 10kg, 1개 | ₩39,800 | 28,097 | 50,185* |
| #2 | [장관상수상] 국내산100% 포기김치 HACCP인증 당일제조, 1개, 3kg | ₩17,970 | 2,101 | 15,750* |
| #3 | 어사김치 전라도 김장배추 포기김치 (국산), 2kg, 1개 | ₩13,900 | 6,022 | 20,925* |
| #4 | [재구매폭주] 전라도 포기 김치! 김치의 여왕! 국내산 100% 청결! 신선! | ₩16,970 | 5 | 9* |
| #5 | 태백하늘김치 김장 포기김치 국산100% /무료배송, 5kg, 1개 | ₩30,600 | 27,684 | 17,829* |
| #6 | 곰곰 국내산 포기 김치, 2kg, 1개 | ₩14,090 | 54,014 | 25,517* |
| #7 | 종가 포기김치, 4kg, 1개 | ₩39,900 | 89,557 | 50,143* |
| #8 | 곰곰 배추 김치, 10kg, 1개 | ₩24,970 | 68,154 | 19,389* |
| #9 | 종가 현명한 주부의 포기김치, 10kg, 1개 | ₩57,900 | 25,678 | 10,920* |
| #10 | 예소담 예 포기김치, 5kg, 1개 | ₩25,010 | 16,729 | 9,694* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
Is 포기김치 realistic for a new cross-border seller?
Demand is A-grade and the organic listing count is low at 40, but the top 10 average 31,804 reviews and the leader has 89,557, so brand-new listings will struggle for page-one placement without heavy review accumulation or a differentiated size and price.
How should I price whole-cabbage kimchi on Coupang?
The measured band is ₩7,350 to ₩65,000. Top sellers cluster around ₩13,900–₩17,970 for 2–3kg, ₩25,010–₩30,600 for 5kg, and ₩24,970–₩57,900 for 10kg, so pick a pack size first and price within its tier.
What do the leading listings emphasize?
Titles lean hard on domestic origin (국내산 100%), regional identity like 전라도, HACCP certification, same-day production, and free shipping — trust and freshness signals matter more than discounting in this category.
Track your rank for 포기김치
Free during beta — daily organic rank on Coupang, in English.
Open the Rank Tracker