COUPANG KEYWORD REPORT
Selling 28-inch luggage on Coupang: competition, prices & top products
Direct answer
캐리어 28인치 means "28-inch suitcase" and is a grade A demand keyword on Coupang, with 40 organic listings competing on the first pages. Prices span ₩39,800 to ₩334,660, but the best sellers cluster in the ₩45,000–₩100,000 range, led by the 브라이튼 브이 expandable case at ₩60,650 with 34,232 reviews. With top-10 listings averaging 7,226 reviews, review depth — not price alone — is the main barrier to entry.
Organic listings
ads excluded
Price band
top organic
Avg reviews (top 10)
entrenchment
Demand grade
review-volume model
Ad-excluded top 10 for 캐리어 28인치
| Rank | Product | Price | Reviews | Est. sales/mo |
|---|---|---|---|---|
| #1 | 보튼캐리어 CL15 어드벤쳐 여행용 하드 캐리어 20인치 24인치 28인치 | ₩49,900 | 2,487 | 5,046* |
| #2 | 기내용 대형 하드케이스 감성 디자인 여행 캐리어 | ₩47,400 | 12,491 | 9,246* |
| #3 | 브라이튼 브이 여행용 확장형 중대형 캐리어 | ₩60,650 | 34,232 | 2,397* |
| #4 | Tanit 전면오픈 대형 캐리어 26인치 28인치 30인치 여행용 소프트 확장형 | ₩98,800 | 1,004 | 1,199* |
| #5 | 앙뜨레 HA9130 확장형 경량 하드캐리어 20인치 24인치 28인치 | ₩71,480 | 6,216 | 2,166* |
| #6 | 리틀앤트 패션 다기능 기내반입 가능 하드케이스 여행용 캐리어 | ₩45,800 | 3,443 | 8,283* |
| #7 | 아이프라브 MK-7101 여행용 하드캐리어 20인치 24인치 28인치 | ₩96,680 | 5,650 | 66* |
| #8 | 브라이튼 본드 여행용 확장형 캐리어 20인치 24인치 28인치 | ₩82,790 | 3,050 | 409* |
| #9 | 내셔널지오그래픽 28인치 확장형 대형 캐리어 여행용 가방 | ₩238,000 | 49 | 8* |
| #10 | 앙뜨레 AM6204 여행용 하드캐리어 18인치 20인치 24인치 28인치 | ₩52,990 | 3,638 | 80* |
* Est. sales/mo is a modeled estimate from review volume, not a measured figure. Coverage: organic top 40, ads excluded.
FAQ
How competitive is the 캐리어 28인치 keyword on Coupang?
There are 40 organic listings, so the listing count is manageable, but the top 10 average 7,226 reviews and the leader has 34,232. New sellers should expect a long review-building ramp rather than instant page-one placement.
What price should I set for a 28-inch suitcase?
The measured band is ₩39,800 to ₩334,660. Most high-review winners sit between ₩45,800 and ₩98,800, while premium branded entries like the National Geographic 28-inch at ₩238,000 carry only 49 reviews — a sign volume lives in the mid-tier.
Is there room for a new brand in this market?
Demand is graded A, which is the strongest tier, and several top listings are multi-size hard-case families (20/24/28-inch) rather than single SKUs. Bundling sizes, expandable features or front-open designs — as seen in the ₩98,800 Tanit soft case — is the clearest differentiation path.
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